The Book
Focusing on you so you are there for them.
A practical guide to fatherhood, masculinity, and becoming the man your family deserves — from a regular dad who figured it out.
A practical guide to fatherhood, masculinity, and becoming the man your family deserves — from a regular dad who figured it out.
I’m a basic, normal guy with a job, a wife, and three kids. Over eleven years and three pregnancies, I gained forty-five pounds of sympathy weight. My dadbod crept up while everything around me said it was fine — even sexy. It wasn’t fine. And I think you know that too.
“Having a dadbod does not mean you failed. Getting rid of it does not mean you’ll fail at being a dad.”
DADBOD is a retrospective of fatherhood and masculinity — a lens into the modern-day dad. Not a child-rearing book. Not a Navy SEAL memoir. A practical guide for the rest of us trying to keep the kids alive, the marriage alive, and ourselves alive.
Each chapter ends with a MANtra: a concrete commitment and three specific actions to start becoming the man you actually want to be.
It took me a lifetime to get to this point. I wrote it so you don’t have to wait that long.
The DADBOD Diet Plan, all 10 MANtras as daily challenges, a community of dads doing the same work, and a live group session with Joe after Day 30. One module a day. 30 days. Everything reversible.
Less than 50 cents a day to get your life back.
Each chapter of the book ends with a MANtra — a personal commitment followed by three specific, actionable items. Small enough to start today. Powerful enough to change everything over time.
Weekly notes from Joe on fatherhood, masculinity, health, and showing up. No noise. Just real talk for real dads.
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